Michele PW

5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product

When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch. Now while that's a great reason to have a product launch, it's actually not the ... Read >

3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program

Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an ent... Read >

3 Tips to Internet Marketing Even if It’s Not Your Cup of Tea

On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of adv... Read >

3 Steps to IMPLEMENTING Your 2012 Marketing Plan

You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. And t... Read >

3 Steps to Starting the New Year on The Right Foot for Your Business

There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. It's "out with the old, in with the new" and that includes out with anything that isn't serving you or your business at the high... Read >

3 Simple Steps to Marketing Even If You Hate Marketing

Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business. I know I'm not revealing any big eye-opening secret when I tell you that if you do... Read >

What Do You Do When You Lose Your Mojo? 3 Tips

It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we ... Read >

Ask Ms. Social Networking Manners

Dear Ms. Social Networking Manners, I'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about somet... Read >

Do You Even Need a Website or Blog Anymore? A Simple Assessment

It's official. Social networking is here to stay. Forget using it just as a business tool. It's everywhere. You can't get away from it. (And we're not even talking about, ahem, inappropriate uses of it such as sending nasty pictures of yourself over Tw... Read >

5 Ways to Add Your Personality to Your Writing

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger than you personally, you still want to add your personality. People... Read >

Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs

Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. Wouldn’t it be so much nicer if they simply ... Read >

The REAL Cost of Big Fat Internet Marketing Lies

Over the years I’ve worked with hundreds of entrepreneurs and small business owners. And there is one thing I know to be absolutely true. It is NOT easy to own your own business. In fact, all of you entrepreneurs reading this should stop and pat yourself... Read >

3 Keys To Attracting Leads, Clients and Sales to You Effortlessly

It sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible. But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you fol... Read >

3 Secrets to Business Success I Learned From My Grandpa

My 96-year-old Grandpa recently passed away, and as a tribute to his memory I wanted to share some of the gems he passed on to me. Grandpa was a successful entrepreneur -- he started his business, a machine shop in Milwaukee, Wisconsin, over 50 years a... Read >

3 Keys to Getting Your Message Out into the World So You Can Make a Difference

If you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place. The problem, ... Read >